Sam is an eclectic research-led writer who has been working as an academic for many years. At the root of her practice is an insatiable thirst for curious novelty, which has brought her a lot of success, but also many shamefully abandoned projects along the way. A fairly recently diagnosed ADHDer, she has discovered that she can, in fact, complete a whole book when she has the right tools and support - working with her brain rather than against it. Sam lives and works on the south coast of England, is founder of Curious View Coaching and is a Professor at University of Portsmouth Business School.